Gift and Loyalty Solutions

IMS can help you create a marketing program to bring in new customers, boost sales from existing customers, and keep everyone coming back to your store. Our programs provide quick, simple ways to maximize your return from all your customers.

Gift Cards

Innovative Gift and Loyalty Cards work like traditional gift certificates, but they're made of durable plastic. Gift cards are personalized with your business name, logo, and colors to maximize advertising value.

• Increase Sales:
  They're an increasingly popular "impulse buy" for customers. And when customers redeem gift cards, more than 60% of them spend more than the face value of the card!¹
• Build Customer Loyalty:
  Unused value stays on the card and can only be used at your store. Plus, the card reminds customers of your store every time they open their wallets. You create "word of mouth" advertising each time a customer shows a card to a friend, co-worker, or family member.
• Secure and Easy-to-Use:
  You process Gift Cards through your terminal, reducing the likelihood of fraud. If the card is lost by a customer, it can be easily cancelled and replaced, with values still intact on the card. Each print receipt displays the points or value on the card, so it is easy for your customers to understand and use.

Loyalty Solutions

Build loyalty by "rewarding" repeat purchasers for doing business with you and learn more about your customers in the process.

• Create Loyalty Programs:
  Standard reward promotions, such as "buy one and get one free," can easily be implemented.
• Target Offers:
  Analyze customers' purchase patterns, and then create a program to tailor offers to their purchases.
• Eliminate Discounts and Coupons:
  Offer cash-back awards of 10%-20% on purchases, encouraging customers to come back to your store.
• Membership Card Program:
  Sam's Club, Costco, and other large companies have found that membership programs increase sales. Now you can have your own "private label" membership card, complete with rewards and payments.
• VIP Card:
  How do you make your best customers feel important? Give them VIP cards with special rewards.
• Incent Behavior:
  Give customers incentives to shop when you want them to, and to buy the products you most want to sell.

Get to Know Your Customer

• Track Spending Habits:
  Do you know who your best customers are? Do you know how they spend money? We'll give you the ability to track customers and their purchase patterns. You'll be able to create targeted marketing programs.
• Flexible Reporting:
  Our reporting system is easy to use and provides a variety of tools to maximize your gift and loyalty program.

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1. Deloitte & Touche USA LLP, February 2005